Privacy Policy

Last updated: 04/02/2026

Design By Paradigm Ltd ("we", "us", or "our") operates the website www.designbyparadigm.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website or engage with our services. Please read this policy carefully.

If you do not agree with the terms of this Privacy Policy, please do not access the Website.

1. Information We Collect

We may collect information about you in a variety of ways, including:

a. Personal Information

Information that you voluntarily provide to us, such as:

  • Name

  • Email address

  • Phone number

  • Company name

  • Any information you submit via contact forms, inquiries, or service requests

b. Automatically Collected Information

When you visit the Website, we may automatically collect certain information, including:

  • IP address

  • Browser type and version

  • Device type and operating system

  • Pages viewed, time and date of visits, and referring URLs

c. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate and improve the Website, analyze traffic, and support marketing activities. This includes the use of Google Analytics and Squarespace Analytics. A cookie consent banner is displayed when you first visit the Website, allowing you to manage your preferences. You can also control cookies through your browser settings.

2. How We Use Your Information

We use the information we collect to:

  • Respond to inquiries and provide requested services

  • Communicate with you, including responding to emails or messages

  • Manage client relationships and projects

  • Process payments and invoices via QuickBooks

  • Send marketing and promotional communications via Mailchimp (where you have opted in)

  • Improve our Website, services, and user experience

  • Monitor and analyze usage trends using Google Analytics and Squarespace Analytics

  • Maintain Website security and prevent fraud

  • Comply with legal and regulatory obligations

3. Sharing of Your Information

We do not sell, rent, or trade your personal information. We may share information in the following circumstances:

  • Service Providers: With trusted third-party service providers who help us operate our business and Website, including analytics providers (Google Analytics, Squarespace Analytics), email marketing services (Mailchimp), and payment and accounting platforms (QuickBooks). These providers may process personal data on our behalf under appropriate data protection agreements.

  • Legal Obligations: If required by law, regulation, or legal process

  • Business Transfers: In connection with a merger, sale, or transfer of assets

4. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

5. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Your Privacy Rights

If you are located in the UK or European Economic Area (EEA), you have the following rights under the UK GDPR and EU GDPR:

  • The right to access your personal data

  • The right to request correction of inaccurate data

  • The right to request deletion of your data

  • The right to restrict or object to processing

  • The right to data portability

  • The right to withdraw consent at any time

Our legal basis for collecting and using personal information depends on the context in which it is collected, including:

  • Your consent

  • Performance of a contract

  • Compliance with legal obligations

  • Our legitimate business interests for collecting and using your personal information depends on the information concerned and the context in which it is collected, including consent, contractual necessity, and legitimate interests.

7. Third-Party Websites

The Website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies.

8. Children’s Privacy

Our Website is not intended for children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we have collected such information, we will take steps to delete it.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. Your continued use of the Website after changes are posted constitutes acceptance of those changes.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Design By Paradigm Ltd
1–75 Shelton Street
Covent Garden
London, United Kingdom
WC2H 9JQ

Email: ab@designbyparadigm.com
Website: www.designbyparadigm.com

This Privacy Policy is provided for general informational purposes and does not constitute legal advice.